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Strategic communications

NW Advisors is a strategic communications pioneer in Russia and the CIS

About us

About us

Established in 2005 as the Russia and CIS office of FTI Consulting (formerly Financial Dynamics), NW Advisors helps leading international and local companies promote, develop and protect their corporate brands and reputations.

In 2017, NW Advisors became an independent consultancy with exclusive reach to the global network of FTI Consulting in 28 countries on five continents.

We are a strong team of experts that delivers unique capabilities through exceptional industry expertise and market knowledge. We believe that fresh ideas, a holistic approach, and outstanding execution, combined with dedication to new opportunities are what modern business requires.

NW Advisors successfully gathers the best of all strategic communications practices under one roof.

Financial Communications and Investor Relations

Having historically specialized in financial communications, NW Advisors has worked on numerous capital markets deals. We provide critical advice on transactions and conduct effective engagement with leading international financial media and other global stakeholders.

We have helped companies such as Sberbank, Group, NLMK, Polyus Gold, Tinkoff Credit Systems and others to go public on the international markets.

Depending on individual clients and their needs, we provide consulting services for ongoing Investor Relations programs and arrange IR events, including site visits, investor days. We also conduct perception studies and other market intelligence studies.

Public Relations

Visibility in the media is pivotal for any company from a start-up to a large corporation. Public relations is the fastest way to reach a target from building brand awareness to enhancing customers base and attracting investments.

One of our unrivalled strengths is international media relations. Thanks to our global network we can easily reach influencers worldwide.

We play one of the leading roles in organization of media engagement at such prestigious international events as the Saint-Petersburg Economic Forum, East Economic Forum and others.

Among our present and recent partners there are such global brands as ACCOR Hotel Management Company, Morgan Stanley, Coca-Cola, Hyperloop and others.

Corporate Reputation

We help our clients build profiles, drive and protect their corporate reputations and brands. We develop consistent and trustworthy messages, deliver them to all stakeholders through the most efficient types of communications channels.

NW Advisors assesses corporate communications strategies to improve and evolve them. We closely monitor the latest global trends to timely use favorable positioning opportunities for our clients.

Crisis Communications

Market uncertainties and deterioration of the investment climate due to economic and geopolitical implications can cause crisis situations. Every company should be prepared to be able to address challenges swiftly and thoroughly.

Our team of experienced professionals helps design and execute internal and external crisis management policies as well as train responsible employees how to approach and tackle critical issues.

Social Media Strategies

Social media have broken down traditional boundaries. One can hardly argue the importance of social media in our daily life, whilst modern business is no exception.

Our experts design social media strategies for our clients to captivate and engage the online community.

Public Affairs

We are proud to offer our clients support in managing political risk that is a crucial issue in the contemporary world with its changing geopolitical environment.

NW Advisors monitors and analyzes key political and regulatory developments in favor of our clients, helps define public policy, build, manage and evolve government and third parties relationships, provides events communications support, etc.


  • Financial Communications
  • Corporate Communications
  • Interaction with Regulators and Authorities
  • Political Risks Analysis
  • Media Analysis
  • Data & Analytics
  • Global Risks
  • Communication Support of Events
  • IT Security Audit
  • Forensic Investigations
  • Crisis communication & litigation support

Key representatives

Oleg Leonov


Olga Lundquist

Managing Director

Dmitry Chmyr

Head of IT solutions

Evgenia Efimova

Managing Director